Is it Darjeeling or is it Darjeeling?
Consider this. Darjeeling produces approximately 10-12 million kilograms of tea every year. That’s actually quite small in the grand scheme of things. However, over 40 million kilograms of “Darjeeling” tea are sold worldwide every year.
Originally uploaded by etm21.
No, it’s not magic. Just unscrupulous marketers trying to make a buck. Everyone knows that Darjeeling tea has enormous cache in the tea world, so the thought is “why not take advantage of it?” There’s a good post about the problem here.
So next time you buy Darjeeling tea, make sure you ask if it’s real.
Filed under: darjeeling, data, india, industry, marketing, photos, production, tea | 12 Comments