The Luxury Experience
“It’s the pyramid bags that make the luxury experience complete,” Ramberg said. “Serious tea drinkers are attracted to packaging and products that emphasize the inherent grace in a cup of tea.”
I know packaging is very important. But are serious tea drinkers really that attracted to packaging and gracefulness? Maybe its just me, but I would have thought the “serious” ones would rather taste a great tea that was stored in a brown paper bag rather than a mediocre one in a beautiful pyramid sachet.
I think a blind taste test is in order!
Filed under: marketing, packaging, teabag | 5 Comments