The Sri Lankan tea industry has just held a “Tea Sommelier” competition as part of their efforts to create a true brand identity. Are they trying to market themselves like the French wine industry? Perhaps. I know the Indian tea industry could do with a little does of this type of “out-of-the-box” thinking.
Marketing Director, Dilmah, Dilhan C. Fernando, said that the country needs to create a origin identity for pure Sri Lankan tea where buyers could ask for “Nuwara-Eliya tea” or “Galle tea” not by the brand name.
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