Te(a)rroir

28Feb07

The Sri Lankan tea industry has just held a “Tea Sommelier” competition as part of their efforts to create a true brand identity. Are they trying to market themselves like the French wine industry? Perhaps. I know the Indian tea industry could do with a little does of this type of “out-of-the-box” thinking.

Marketing Director, Dilmah, Dilhan C. Fernando, said that the country needs to create a origin identity for pure Sri Lankan tea where buyers could ask for “Nuwara-Eliya tea” or “Galle tea” not by the brand name.

Advertisements


No Responses Yet to “Te(a)rroir”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: