Sexually suggestive moniker aside, the Calm-A-Sutra of Tea is a “nationwide search for the most unique and creative way to drink tea and to further educate the public on the health benefits of drinking tea, specifically black, green, white and oolong tea, which are all from the Camellia sinensis plant” [details of the contest on teausa.org]
- $20,000 in scholarships
- An all expenses paid trip to New York City
- An appearance on CBS
- Afternoon tea at a trendy NYC tea salon
As a singer, drinking hot tea has served as an essential part of my daily vocal warm-up routine,” said Justin Guarini. “In addition to the fact that tea is an overall healthy beverage, I’m really proud to be working with the Tea Council in support of education in America.
Good on you Justin. For those of you (and me) who don’t share America’s fascination with American Idol and aren’t familiar with Justin’s body of work, here’s a clip of him performing My Funny Valentine. In case this rendition of a jazz standard does not please your sensitive, musically inclined ears, another performance is available immediately below this one:
No offense to Justin, but that just felt so much better.
So here’s my take on all this – anything that encourages people to drink tea is okay in my book. I’m glad that the tea industry is working on putting tea in the mainstream, even if it means using quasi-celebrities to do the job. After all, why should the tea elite have all the fun? Yes, this may lead to the increased popularity of such concoctions as cranberry-peach-green-lemon-lime-pineapple-blossom-chai-tea-lattes (gasp!) proliferating at your local supermarket, but at the end of the day, if even a couple of people take the time to learn a bit more about tea as a result, we’ll have more converts. So thats a good thing. Right? I’d like to think so.
Filed under: calmasutra, events, marketing, music, video | 3 Comments