Spent a lovely day in the Napa Valley this weekend with the family. Brilliant weather, and lots (lots) of wine and cheese.
At every vineyard we visited, I couldn’t help but think about the potential of Darjeeling turning into India’s Napa of tea. Before this trip, I had grandiose ideas about Darjeeling, Assam and the Nilgiris developing their tourism industry further, much like the way Napa and Sonoma have brilliantly marketed themselves through the efforts of Mondavi, et. al. There’s no doubting the enormous revenue they could generate, along with plenty of much needed local employment.
Now I have mixed feelings about it. There’s something to be said for a place not being over-run by tourists (even though I was among them this weekend). There’s a balance to be found somewhere, and I intend to find it. I just don’t know how yet.
Filed under: assam, darjeeling, marketing, napa, photos, tourism, wine | 2 Comments