Thinking Like Starbucks

12Apr07

The Tea Board of India, along with the Indian Tea Association is planning to open a café in downtown Cairo to promote Indian tea. According to an ITA spokesman, “…for the first time, consumers will be able to sample and buy tea on the spot.” “We have found a very suitable location in downtown Cairo. […]

Filed under: cairo, consumption, egypt, exports, india, industry, marketing, starbucks, tea   |  1 Comment