Archive for the ‘industry’ Category

The Champagne of Tea. This catchy moniker has long been used to describe Darjeeling’s cachet in the tea world. However, it is becoming abundantly clear that a lot more than an attractive slogan is required if Indian tea is to remain viable in what has become an ultra-competitive global tea industry. Tea in India has […]


If you’ve ever wanted to become a tea taster, you could probably learn a thing or two from Atanoo Baroowa. Mr. Baroowa sits down with us to discuss tasting, auctions and a whole lot more.


I’ve lamented the fact that it’s remarkably difficult to find high quality teas on the Indian market since the bulk of the good stuff ends up being exported. Aside from a handful of specialty tea shops, high quality teas are just not as ubiquitous as coffee (in India’s urban centers). There’s nothing necessarily wrong with […]


Anuradha Anupkumar of The Times of India recently wrote an interesting piece called The Tale of The Tea Leaf. A good read for anyone wanting to get a quick overview of how the business of tea works in India — from plantation management to research, tasting and the auction system.


Our latest interview features Anand Mandapaka. Anand is a former Indian hockey star, a doting husband and the father of two lovely girls. He also happens to be a technologist on a mission to revive India’s tea industry. Join us as we chat with Anand about how technology can push the Indian tea industry forward. […]



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