Archive for February, 2007

Te(a)rroir

28Feb07

The Sri Lankan tea industry has just held a “Tea Sommelier” competition as part of their efforts to create a true brand identity. Are they trying to market themselves like the French wine industry? Perhaps. I know the Indian tea industry could do with a little does of this type of “out-of-the-box” thinking. Marketing Director, […]


If you’ve ever wondered how tea is bought and sold in India, this report from the BBC is a good introduction to how it all works. The article also highlights the ongoing modernisation debate within Indian tea circles. Note the resistance to the introduction of technology. “An auction is a bit like a football game […]


A study was conducted in northeastern Japan with 40,000 adults to determine the benefits of green tea on overall health. The NPR program hosted by Patricia Neighmond explains the study and provides a balanced look at the whole issue. It’s well worth a listen.


In a recent study commissioned by the Tea Board of India, Maharashtra has emerged as the Indian state that consumes the most tea. West Bengal (home to Darjeeling and the Dooars) and Assam — India’s largest tea producing states — ranked 9th and 14th respectively. India consumes about 755.52 million kilos of tea, which equates […]


Snapple is taking EGCG mainstream! Here’s their Superbowl iced tea ad. What are polyphenols anyway?



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