The Cup is Half Full for Indian Tea

20Nov07

The Champagne of Tea. This catchy moniker has long been used to describe Darjeeling’s cachet in the tea world. However, it is becoming abundantly clear that a lot more than an attractive slogan is required if Indian tea is to remain viable in what has become an ultra-competitive global tea industry. Tea in India has […]

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Thinking Like Starbucks

12Apr07

The Tea Board of India, along with the Indian Tea Association is planning to open a café in downtown Cairo to promote Indian tea. According to an ITA spokesman, “…for the first time, consumers will be able to sample and buy tea on the spot.” “We have found a very suitable location in downtown Cairo. […]

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Drinking Tea in India

16Feb07

In a recent study commissioned by the Tea Board of India, Maharashtra has emerged as the Indian state that consumes the most tea. West Bengal (home to Darjeeling and the Dooars) and Assam — India’s largest tea producing states — ranked 9th and 14th respectively. India consumes about 755.52 million kilos of tea, which equates […]

Filed under: america, britain, china, consumption, data, india, ireland, maharashtra, news, production, west-bengal   |  4 Comments

Lucky You!

24Jan07

If you’re reading this blog from the United States, and you like tea – then you should consider yourself rather lucky. Richard Guzauskas, the chairman of the Specialty Tea Institute correctly points out a major disparity in the availability of specialty teas between nations that do not produce tea and those that do. He says: […]

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Tea By The Numbers

19Sep06

6.2 Billion: US Tea Industry sales (US Dollars) in 2005. 3 Billion: Approximate number of cups of tea consumed worldwide every day. 200 Million: Approximate number of kilos of tea exported by India in 2005. 3.2 Million: Number of tons of tea produced worldwide in 2005. 800,000: Number of tons of tea produced in China […]

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