Te(a)rroir

28Feb07

The Sri Lankan tea industry has just held a “Tea Sommelier” competition as part of their efforts to create a true brand identity. Are they trying to market themselves like the French wine industry? Perhaps. I know the Indian tea industry could do with a little does of this type of “out-of-the-box” thinking. Marketing Director, […]

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And The Winner Is…

14Oct06

China is now officially the largest tea producing country, a title that used to belong to India. Interestingly, this is the first time that China has actually reported production figures, so they were probably #1 all along, except they kept it a secret! As far as global tea exports go, India is now #4, preceded […]

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Tea By The Numbers

19Sep06

6.2 Billion: US Tea Industry sales (US Dollars) in 2005. 3 Billion: Approximate number of cups of tea consumed worldwide every day. 200 Million: Approximate number of kilos of tea exported by India in 2005. 3.2 Million: Number of tons of tea produced worldwide in 2005. 800,000: Number of tons of tea produced in China […]

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Indian Tea Slips to 4th Place

01Sep06

India has now slipped to fourth place in the volume of tea exports, says the Indian Tea Association. It now trails Kenya, Sri Lanka and China. Hopefully that will change relatively quickly, as the ITA has made tea exports a major part of their upcoming growth strategy. There’s a lot of work to be done.

Filed under: ceylon, data, exports, india, marketing, news, sri lanka, statistics, tea   |  2 Comments